ICICI Prudential Life Insurance Co.Ltd.

Incorporated in 2001 as a joint venture between ICICI Bank Limited and Prudential Corporation Holdings Limited, ICICI Prudential Life Insurance Company Ltd is a Mumbai based largest private sector life insurer in India. Information in this paragraph is provided by chittorgarh.com, India's No. 1 IPO Investment Portal.ICICI Prudential Life offer a range of life insurance, health insurance and pension products and services to its customers. ICICI Prudential offers the products and services through an extensive multi-channel sales network across India, including through the branches of bank partners, individual agents, corporate agents, employees, offices and its website.Company has a market share of 11.3% on a retail weighted received premium basis in India. Among the 23 private sector life insurance companies in India, Company has a market share of 21.9% on a retail weighted received premium basis. Visit chittorgarh.com for more detail. IPO Highlights (As of March 31, 2016):1. ICICI Bank owns 68 percent of the company and selling 12.65% stake though this IPO.2. At the upper end of the price band, IPO will raise over Rs 6000 Cr.3. Britain's Prudential PLC, which owns nearly 26% of the company, is not selling any of its stake in the IPO.4. Company has 121,016 individual agents and over 4,500 branches with Bank partners.5. Gross premium income was Rs 191.64 billion6. Company have 1.04 trillion of assets under management, making them one of the largest fund managers in India.  Competitive Strengths:1. Consistent Leadership across Cycles2. Delivering Superior Customer Value3. Diversified Multi-channel Distribution Network4. Leveraging Technology5. Robust and Sustainable Business Model6. Strong Brand7. Experienced Senior Management Team

ICICI Prudential Life Insurance Co.Ltd. proposes to utilise the net proceeds from the Issue for the following objects: