Issue Price
₹324
Per Share
GMP
NIL
Grey Market
Est. Listing
₹324
Expected Price
Min. Application
₹29,808
2 lots × 46 shares
Incorporated in 2016, Honasa Consumer Limited (HCL) is a digital beauty and personal care (BPC) company in India. The company sells its products under the brand name Mamaearth.The company also added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth's. The company offers its products through multi-channel distribution networks across both online and offline touchpoints.All new products are designed and developed by our in-house innovation team of 47 members, as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.As of June 30, 2023, the company's brand supply chain comprises 13 warehouses spread across seven districts in India. The main warehouse is based in Pataudi, Haryana.The company's flagship brand Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and July 2023.
Honasa Consumer Ltd. proposes to utilise the net proceeds from the Issue for the following objects:
| Category | Shares Offered | % Issue | Amount (₹ Cr)* | Subscription |
|---|---|---|---|---|
| TOTAL | 52,516,742 | 100.00% | ₹1,701.54 Cr | — |
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 46 | ₹14,904 |
| Retail (Max) | 13 | 598 | ₹193,752 |
| sNII (Min) | 14 | 644 | ₹208,656 |
| bNII (Min) | 68 | 3,128 | ₹1,013,472 |
| Particulars | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|
| Revenue from Operations | 477.10 | 1515.27 | 964.35 |
| EBITDA | N/A | N/A | N/A |
| Profit After Tax (PAT) | 24.72 | -150.97 | 14.44 |
| Net Worth | 638.26 | 605.90 | 705.62 |
| Total Assets | 1048.03 | 966.42 | 1035.01 |
| Reserves & Surplus | -1290.94 | -1323.32 | -1087.33 |
| Total Borrowings | 6.79 | 3.61 | 3.59 |