Issue Price
₹180
Per Share
GMP
NIL
Grey Market
Est. Listing
₹180
Expected Price
Min. Application
₹288,000
2 lots × 800 shares
Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.The company's business model:Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.The company's customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
Cyber Media Research & Services Ltd. proposes to utilise the net proceeds from the Issue for the following objects:
| Category | Shares Offered | % Issue | Amount (₹ Cr)* | Subscription |
|---|---|---|---|---|
| Market Maker | 39,200 | — | ₹0.71 Cr | — |
| TOTAL | 780,000 | 100.00% | ₹14.04 Cr | — |
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 800 | ₹144,000 |
| Retail (Max) | 13 | 10,400 | ₹1,872,000 |
| sNII (Min) | 14 | 11,200 | ₹2,016,000 |
| bNII (Min) | 68 | 54,400 | ₹9,792,000 |
| Particulars | 31-Mar-19 | 31-Mar-20 | 31-Mar-21 |
|---|---|---|---|
| Revenue from Operations | 3870.14 | 3048.04 | 3016.36 |
| EBITDA | N/A | N/A | N/A |
| Profit After Tax (PAT) | 27.49 | 7.72 | 66.29 |
| Net Worth | 170.89 | 176.33 | 220.25 |
| Total Assets | 1629.85 | 1707.81 | 1699.99 |
| Reserves & Surplus | N/A | N/A | N/A |
| Total Borrowings | N/A | N/A | N/A |