IPO Issue Details
Issue Price / Price Band₹45 per share (Fixed Price)
Face Value₹10 Per Share
Lot Size3,000 Shares per Lot
Total Issue Size28,05,000 shares (aggregating up to ₹12.62 Cr)
Issue TypeFixed Price IPO
Sale Type / CategoryFresh Capital
Exchange / PlatformNSE SME
IPO TypeSME
Subscription OpenFri, 29 Dec 2017
Subscription CloseTue, 02 Jan 2018
Anchor AllotmentThu, 28 Dec 2017
Basis of AllotmentMon, 08 Jan 2018
Initiation of RefundsTue, 09 Jan 2018
Credit of Shares to DematTue, 09 Jan 2018
Listing DateWed, 10 Jan 2018
UPI Mandate Deadline2018-01-02
Application & Investment Details
Retail — Min (1 Lots)₹1,35,000 — 3,000 shares
Retail — Max (13 Lots)₹1,755,000 (13 Lots)
HNI — Min (2 Lots)₹2,70,000 — 6,000 shares
Net Offer to Public26,58,000 shares (aggregating up to ₹11.96 Cr)
Reserved for Market Maker1,47,000 shares (aggregating up to ₹0.6615 Cr)
Pre-IPO Promoter Holding77,77,800 shares
Post-IPO Promoter Holding1,05,82,800 shares
About Brand Concepts Ltd.
Incorporated in 2007, Brand Concepts ¬Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category – Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Company’s products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.
Objects of the Issue
Brand Concepts Ltd. proposes to utilise the net proceeds from the Issue for the following objects:
1
1 Working Capital Requirements
8.51
2
2 General Corporate Purpose
2.50
Shareholding & Lock-in
Pre-IPO Promoter Holding
77,77,800 shares
Post-IPO Promoter Holding
1,05,82,800 shares