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Adcounty Media India Ltd.

IPO Details · GMP · Subscription · Financials

✅ Listed BSE SME SME Live Chart
Issue Price
₹85
Per Share
GMP
NIL
Grey Market
Est. Listing
₹85
Expected Price
Min. Application
₹272,000
2 lots × 1600 shares
IPO Issue Details
Issue Price / Price Band₹85 per share (Fixed Price)
Face Value₹10 Per Share
Lot Size1,600 Shares per Lot
Total Issue Size59,63,200 shares (aggregating up to ₹50.69 Cr)
Issue TypeBookbuilding IPO
Sale Type / CategoryFresh Capital
Exchange / PlatformBSE SME
IPO TypeSME
Subscription OpenFri, 27 Jun 2025
Subscription CloseTue, 01 Jul 2025
Anchor AllotmentThu, 26 Jun 2025
Basis of AllotmentWed, 02 Jul 2025
Initiation of RefundsThu, 03 Jul 2025
Credit of Shares to DematFri, 04 Jul 2025
Listing DateFri, 04 Jul 2025
UPI Mandate Deadline2025-07-01
Application & Investment Details
Retail — Min (1 Lots)₹1,36,000 — 1600 shares
Retail — Max (13 Lots)₹1,768,000 (13 Lots)
HNI — Min (2 Lots)₹2,72,000 — 3200 shares
EPS (Pre-IPO)₹8.37
EPS (Post-IPO)₹6.11
P/E Ratio (Pre-IPO)10.16x
P/E Ratio (Post-IPO)13.91x
Net Offer to Public56,27,200 shares (aggregating up to ₹47.83 Cr)
Reserved for Market Maker3,36,000 shares (aggregating up to ₹2.86 Cr)
Pre-IPO Promoter Holding1,65,38,000 shares
Post-IPO Promoter Holding2,25,01,200 shares
About Adcounty Media India Ltd.

Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.Business Verticals:Advertisement Technology (“Adtech”)Digital MarketingAs of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.Competitive Strengths:Growth driven, global customer base (almost 47 countries)Using a blend of technology, market research and data analytics to produce successful ad campaigns.Supported by qualified and experienced management, KMP’s and employees.

Objects of the Issue

Adcounty Media India Ltd. proposes to utilise the net proceeds from the Issue for the following objects:

1
1 To meet out the Capital Expenditure requirements of the Company.
14.00
2
2 To meet out the Working Capital requirements of the Company.
25.00
3
3 Unidentified Acquisition of the Company and General Corporate Purposes.
9.15
Shareholding & Lock-in
Pre-IPO Promoter Holding 1,65,38,000 shares
Post-IPO Promoter Holding 2,25,01,200 shares
Check AllotmentCheck Status →
Adcounty Media India Ltd. — Live Price LIVE
₹85.00
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Issue ₹85.00 Live Price
Quick Facts
GMP Signal ⚪ No GMP
StatusListed
Issue Price₹85
GMPNIL
Est. Listing₹85
Lot Size1,600 shares
Min Amount₹272,000
Listing Date04 Jul 2025
Disclaimer: GMP is unofficial and unregulated. It does not guarantee actual listing price.
Listing Performance
Issue Price₹85
Listing Date04 Jul 2025
Listing Price
Listing Gain/Loss—%
52-Week High
52-Week Low
Issue Structure & Reservation
Category Shares Offered % Issue Amount (₹ Cr)* Subscription
Market Maker 336,000 ₹2.86 Cr
TOTAL 5,963,200 100.00% ₹50.69 Cr
* Based on ₹85.00 (upper price band)
Lot Size & Investment Details
Lot Size
1,600
Shares
Issue Price
₹85.00
Per Share
Min Investment
₹136,000
1 Lot
Category Lots Shares Amount (₹)
Retail (Min) 1 1,600 ₹136,000
Retail (Max) 13 20,800 ₹1,768,000
sNII (Min) 14 22,400 ₹1,904,000
bNII (Min) 68 108,800 ₹9,248,000
Company Financials — Restated Consolidated (Amount In Crore)
Particulars31 Mar 202531 Mar 202431 Mar 2023
Revenue from Operations 69.58 43.24 53.64
EBITDA 18.25 10.80 10.40
Profit After Tax (PAT) 13.75 8.28 7.64
Net Worth 37.90 20.27 11.92
Total Assets 47.92 29.51 26.84
Reserves & Surplus 21.36 20.26 11.91
Total Borrowings N/A N/A 0.29
Key Ratios & Valuation
Issue Price ₹85
Face Value ₹10 Per Share
P/BV 3.71
RoE 47.28%
RoCE 47.27%
RoNW 47.28%
PAT Margin (%) 19.96%
EBITDA Margin (%) 26.49%
Debt / Equity N/A
Company Details
Company
Adcounty Media India Ltd.
Exchange
BSE SME
IPO Type
SME IPO
Issue Type
Bookbuilding IPO
Face Value
₹10 Per Share
Script Code
N/A
Address
First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004
Book Running Lead Managers
Narnolia Financial Services Ltd.
Book Running Lead Manager (BRLM)