IPO Issue Details
Issue Price / Price Band₹85 per share (Fixed Price)
Face Value₹10 Per Share
Lot Size1,600 Shares per Lot
Total Issue Size59,63,200 shares (aggregating up to ₹50.69 Cr)
Issue TypeBookbuilding IPO
Sale Type / CategoryFresh Capital
Exchange / PlatformBSE SME
IPO TypeSME
Subscription OpenFri, 27 Jun 2025
Subscription CloseTue, 01 Jul 2025
Anchor AllotmentThu, 26 Jun 2025
Basis of AllotmentWed, 02 Jul 2025
Initiation of RefundsThu, 03 Jul 2025
Credit of Shares to DematFri, 04 Jul 2025
Listing DateFri, 04 Jul 2025
UPI Mandate Deadline2025-07-01
Application & Investment Details
Retail — Min (1 Lots)₹1,36,000 — 1600 shares
Retail — Max (13 Lots)₹1,768,000 (13 Lots)
HNI — Min (2 Lots)₹2,72,000 — 3200 shares
EPS (Pre-IPO)₹8.37
EPS (Post-IPO)₹6.11
P/E Ratio (Pre-IPO)10.16x
P/E Ratio (Post-IPO)13.91x
Net Offer to Public56,27,200 shares (aggregating up to ₹47.83 Cr)
Reserved for Market Maker3,36,000 shares (aggregating up to ₹2.86 Cr)
Pre-IPO Promoter Holding1,65,38,000 shares
Post-IPO Promoter Holding2,25,01,200 shares
About Adcounty Media India Ltd.
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.Business Verticals:Advertisement Technology (“Adtech”)Digital MarketingAs of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.Competitive Strengths:Growth driven, global customer base (almost 47 countries)Using a blend of technology, market research and data analytics to produce successful ad campaigns.Supported by qualified and experienced management, KMP’s and employees.
Objects of the Issue
Adcounty Media India Ltd. proposes to utilise the net proceeds from the Issue for the following objects:
1
1 To meet out the Capital Expenditure requirements of the Company.
14.00
2
2 To meet out the Working Capital requirements of the Company.
25.00
3
3 Unidentified Acquisition of the Company and General Corporate Purposes.
9.15
Shareholding & Lock-in
Pre-IPO Promoter Holding
1,65,38,000 shares
Post-IPO Promoter Holding
2,25,01,200 shares